Research during an information search

Assignment Help Management Theories

Reference no: EM133691353

Question: Customers often apply heuristics, or simplifying rules, when making decisions. For example, because people often have difficulties processing complicated information and greatly value their personal time, they rarely engage in time-consuming research during an information search. This behavior illustrates the heuristic known as availability bias framing anchoring and adjustment customer sacrifice

Reference no: EM133691353

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