Research done before making the decision

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Suppose you owned a jewelry store in Denton, Texas. You are considering opening a second store just like your current store. You are undecided on whether to locate the new store in another location in Denton, Texas, or in Birmingham, Alabama. Why would you decide to have some research done before making the decision? Should the research be conducted? Do you think any of this information would be useful in the research?

Reference no: EM13979332

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