Research current fashion marketing trends in general

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Reference no: EM133696452

Assignment:

Step 1: Research 1) your consumer group's lifestyles and 2) current fashion market trends, and 3) do SWOT analysis

1. Research characteristics of your consumer group.

Who is your consumer group? (Including population of your group regarding #s&%)
Life stages, income level, education, innovativeness, technology adoption, and others.
How much is their purchasing power ($ and %)?
Where do they spend their leisure time and disposable income?
Consumers' lifestyles: activities and interests including fashion and shopping
How much do they spend on fashion products?
Other characteristics

2. Research current fashion marketing trends in general (4P: Product, Price, Place, and Promotion). Note that this part is NOT limited to your company given. You may visit some stores/brands targeting your consumer group.

What fashion products are popular for your target consumers? You may focus on brands, uniqueness of product types, quality level, efc.
What pricing strategies are popular for targeting your consumers?
You may focus on markdowns/sales, coupons, BOGO, payment options, shipping costs, etc.
Place: where do your target consumers buy fashion products?
How do retailers promote their products and communicate with your target customers?

Reference no: EM133696452

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