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Research current fashion marketing trends in general

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Reference no: EM133696452

Assignment:

Step 1: Research 1) your consumer group's lifestyles and 2) current fashion market trends, and 3) do SWOT analysis

1. Research characteristics of your consumer group.

  • Who is your consumer group? (Including population of your group regarding #s&%)
  • Life stages, income level, education, innovativeness, technology adoption, and others.
  • How much is their purchasing power ($ and %)?
  • Where do they spend their leisure time and disposable income?
  • Consumers' lifestyles: activities and interests including fashion and shopping
  • How much do they spend on fashion products?
  • Other characteristics

2. Research current fashion marketing trends in general (4P: Product, Price, Place, and Promotion). Note that this part is NOT limited to your company given. You may visit some stores/brands targeting your consumer group.

  • What fashion products are popular for your target consumers? You may focus on brands, uniqueness of product types, quality level, efc.
  • What pricing strategies are popular for targeting your consumers?
  • You may focus on markdowns/sales, coupons, BOGO, payment options, shipping costs, etc.
  • Place: where do your target consumers buy fashion products?
  • How do retailers promote their products and communicate with your target customers?

Reference no: EM133696452

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