Research current distribution channels your retailer uses

Assignment Help Marketing Management

Reference no: EM131261901

Retailing (Marketing) - Target Stores in Australia

Part A-

1. Research current distribution channels your retailer uses.

2. Compare and contrast their approach with one of their competitors (i.e. Big W or Kmart)

3. Discuss what their strategy for distribution might be, and why - exclusive, intensive, or selective

4. Write about what improvements you might make to their distribution, and why these would increase physical availability

Part B-

1 How does your retailer currently manage customer expectations? Describe in details at least 2 examples of messages it focuses on and their delivery.

2. In your opinion, how well does your retailer set customer expectations? What can be improved and how?

3. Based on what you learned about benchmarked for customer satisfaction, what do you think your retailer's score should be compared to its competition? Discuss how can management use customer's satisfaction metrics.

4. Describe a 'mock up' small story about a particular complaint that one customer could have presented to your retailer. List specific steps how management should handle this complaint.

Attachment:- Assignment.rar

Reference no: EM131261901

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len1261901

11/1/2016 4:43:20 AM

Please check the assignment and student instruction again for avoiding confusion and please mention the order code at the time of delivery. For this assignment Research current distribution channels your retailer uses. Compare and contrast their approach with one of their competitors (i.e. Big W or Kmart).

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