Total 3000 words. Submission Instructions: The presentation recommended for this Assessment is REPORT FORMAT. An Executive Summary is NOT required, although you should include a Title Page, a Table of Contents, and use suitable headings for the information presented. Student Identifier (Name and Number) should be included on the title page and page numbers should appear on each page of the document. The assessment should be submitted in a form and format that would be acceptable in the business world. All work must be word-processed, spell checked, grammatically acceptable, and professional in appearance.

Should not be written from a 1st person context, but rather from the 3rd person perspective. That is, “I, we, my, our” are not acceptable; All claims and recommendations are to be supported by suitable and relevant marketing and/or theoretical principles; Should include a correctly constructed reference list and accompanying in-text citations as per University guidelines (APA Referencing). Can use any combination of narrative, point form, diagrams, graphs, tables or images to increase the "readability" of the submission. Submit one word or PDF document to Blackboard per group. The Learning Facilitator will provide feedback via the Grade Centre in Blackboard. Feedback can be viewed in My Grades.

Rubric: High Distinction is awarded for work of outstanding quality in achieving all learning outcomes together with outstanding integration and understanding of theory and application of skills. Evidence of in-depth research, reading, analysis, original and creative thought is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged. Very good clear report purpose established. Excellent introduction with excellent industry contextualisation established. Excellent good company overviews provided.

Excellent understanding of current digital marketing communication trends. Excellent referencing for the industry opportunities and threats analysis from a wide range of quality sources. Excellent insightful analysis of each company’s target marketing, positioning and branding from a digital /online perspective. Excellent critical analysis of company digital marketing communications strategies. Outstanding application of research and coursework concepts. Excellent effort to compare and contrast with some very good insights presented. Information provided and writing level excellent. No spelling and grammatical errors throughout the submission. No inconsistencies with submission instructions. Excellent in-text referencing and support from references. Overall report presentation excellent. Excellent variety of quality references used.