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Research city demographics for Cedar Rapids, Iowa; Eau Claire, Wisconsin; and Grand Junction, Colorado, to evaluate why Advertising Age (2005) ranked them among the top seven most popular test market sites in the United States for matching the average American demographic profile.
The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format.
Summarize each of the data collection instruments, sampling methods, and the statistical methods.
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Visit the Web Sites of at least two different companies. In conclusion, compare and critically contrast these firms, and make recommendations for how you, as a marketing manager, would improve their effectiveness
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For each of the following situations, decide what sampling method you would use. Provide an explanation of why you selected a particular method of sampling.
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Marketing Debate: Is the Right Price a Fair Price? Prices are often set to satisfy demand or to reflect the premium that consumers are willing to pay for a product or service. Some critics shudder, however, at the thought of $2 bottles of water, $15..
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