Research based on investigation of social media websites

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Reference no: EM133289130

Assignment:

Mumuni USA is an advertising agency that specializes in content marketing, which involves developing and distributing online material that generates interest in products and services. The content created by Mumuni includes social media posts and videos. Mumuni believes that their agency may need to alter the delivery of their marketing content to adapt to the increased use of voice-activated assistants. The agency wants to be sure that their content continues to reach audiences when they are requesting information by voice. Mumuni wants to understand exactly how people use voice-activated assistants including where they are when they request information and what the top reasons are that people use voice -activated speakers. Mumuni's marketing research department is preparing a proposal to study voice -activated technology.

Develop a problem statement and research objectives for this marketing research study.

Based on investigation of social media websites develop three themes that relate to the research objectives of this study. Each of the themes should be illustrated with at least two substantiating examples from social media.

Propose two different types of qualitative research to address the marketing objectives. Explain why each of these qualitive methods is appropriate to study this problem.

Reference no: EM133289130

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