Research aspects of target marketing

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Reference no: EM133502005

Assignment:

Consider whether you are going to segment and target a specific group, or mass market.

Research Market Segmentation

Demographic
Geographic
Psychographic
Behaviour/ Usage

Research aspects of Target Marketing

- Mass Marketing/ Undifferentiated Marketing

- Target marketing: Deciding which segments to target

- Concentrated/ Focused Marketing: Focusing marketing strategies on one segment

1. Analyse the theory and research and apply it to your product:

Are you going to segment and target a specific group, or mass market? Note that some marketing plans focus only on a specific segment that will be targeted for maximum growth.
If this is the case, you will need to outline this segment and justify why this one has been chosen.
If you have decided not to focus on a specific segment (Mass Marketing), you will need to justify this decision instead.

2. Using the information you have gathered, and the conclusions you have made above, use the following guide to structure your submission.

Reference no: EM133502005

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