Research articles that pertain to marketing a service

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Reference no: EM132125908

Question: 1. Read 5 journal/research articles that pertain to marketing a service (as opposed to a product). Students will then write a 3-5 page report (excluding cover page, abstract, and references) synthesizing those 5 articles. APA methodology applies to this assignment.

2. Discussion of 350 words on ' Discuss the role of demographics in relationship to integrated marketing communications'.

Reference no: EM132125908

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