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Research about the shoe company Zappos

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Reference no: EM132267704 , Length: 2400 Words

Question -

Research about the shoe company Zappos. Give a brief history on the company and then you will then write using the format of Kotters 8 step model to describe how Zappos was successful in each step of kotters eight step model. Please headline all eight steps in the paper and be detailed.

For example, write like this:

Step 1: Creating Urgency: Zappos created urgency by..

Step 2: Building a guiding coalition: Zappos guiding coalition for success consisted of..

Step 3: Create a vision for change: The way Zappos created a vision for change was by......

And so on for all eight steps. Please attached file to see the steps and Kotters book to use as a reference in the paper.

Attachment:- Assignment File.rar

Reference no: EM132267704

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