Research about the location-based marketing

Assignment Help Management Information Sys

Reference no: EM132112694

Assignment Instructions- Case Study

Overview

The on-demand economy is certainly alive and well, both domestically in the U.S. and globally as well. We live in a time when mobile E-commerce is shaping both the Business-to-Consumer (B2C) and Business-to-Business (B2B) marketplaces.

Today it is a common activity for shoppers and commercial buyers to access Internet websites utilizing mobile smartphones or tablets to purchase a product or order a service.

Consumers frequently use their smart devices to conduct research as a preamble to visiting a brick and mortar store before purchasing a product or ordering a service.

Legacy brick-and-mortar companies have had to get on board the 'online shopping bandwagon' in order to stay competitive.

Case Study Assignment

Conduct research on ONE of the following technology trends that influence today's on-demand economy mobile E-commerce and compose a scholarly case study paper that provides details on the topic.

• Location-Based Marketing

• Mobile Retargeting

• Virtual and Augmented Reality on Mobile

• Mobile SEO

• Chatbots, AI, Shopping Assistants

• Internet of Things (IoT)

Reference no: EM132112694

Questions Cloud

Review problem on economic growth : Some people argue that the tax rate should be reduced on interest earned from saving because it will increase the after-tax return to saving.

Team was needed for design of complex project like : Why do you think a team was needed for the design of a complex project like the distribution center for HP? How would you classify this team?

Communication in large software development projects : Implement quality assurance activities in order to verify user requirements and validate design decisions - Development of appropriate artefacts to support

What does evidence suggest about slope of labor supply curve : Suppose you have a wealthy aunt Your aunt dies and leaves you a great deal of money (potentially). When you attend the reading of the will.

Research about the location-based marketing : Legacy brick-and-mortar companies have had to get on board the 'online shopping bandwagon' in order to stay competitive.

Slowest economic sectors to undergo change : Unsurprisingly, perhaps, government seems to be among the slowest economic sectors to undergo change.

Explain how adverse selection has been reduced : For each of the following situations, describe the information asymmetry involved, name the type of action that has been taken to reduce adverse selection.

The type of e-commerce information system : Provide details on the type of E-commerce information systems that were implemented and the ways in which business processes were enhanced.

Comparative overview of the languages : Comparative overview of the languages highlighting applicability based on your experience in the design, implementation and debugging of your code

User Account

All Pages