Research a uses big data in its marketing process

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Reference no: EM133384685

Assignment:

Research a company that uses big data in its marketing process. Describe its usage and the company's enhanced insights and effect on performance.

Reference no: EM133384685

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Research a uses big data in its marketing process : Research a company that uses big data in its marketing process. Describe its usage and the company's enhanced insights and effect on performance.

Discuss alternatives or strategies that company implement : Include more than one alternative, detailing the advantages/disadvantages of each and applying the strengths and weaknesses within the company.

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Examine the marketing mix elements : Furthermore, the research will also examine the marketing mix elements and make a budget to demonstrate the potential costs associated with launching.

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