Reference no: EM133103087

Please discuss how social media plays a role in small businesses successes or failures. Please research a successful social media campaign or unsuccessful social media campaign.

Then analyze and discuss why it was successful or unsuccessful. Some questions that you may want to address are: What could they have done differently? How did the public react to the campaign? Is the organization doing well after the social media campaign? What made the campaign successful? How did you react to the campaign?

Use the textbook and research to help support your statements and opinions.