Research a public event and sponsorship inventory assets

Reference no: EM133281749

Assignment:

Instructions

For this assignment, research a public event and itemize 10 sponsorship inventory assets. You may include inventory assets that are already being sponsored, or identify assets that you feel have potential for sponsorship.

Assets / sponsorship can include (but are not limited to):

Event title
Venue title
Major features or attractions
Official supplier designations
Creative promotions or sponsorships
Food / Beverage
Advertising / Branding
Activations
Prize or giveaways
Logo representation / title rights
Other

For each of the 10 inventory items, answer the following questions:

Is there a current sponsor? If yes, does it seem like a good fit? If no, what types of sponsors would make a good fit?
Does the inventory item target the general audience or a distinct target within the event audience? If the latter, what appears to be the target?
What type of creative activation or enhancement would give the asset greater value for a sponsor? Give examples of sponsors if necessary.
Any suggestions to change or modify or enhance this sponsorship

Written Requirements / Deliverables

Research assignment reports should be short and business-like professional document and include all information required below and should include citing your sources.

Report Structure:

Part A -

Event Overview and description
Venue and Location
Date(s)
Websites

Part B - Observations: Describe your overall experience including thoughts on atmosphere, attendees, target audience, what you most liked and disliked, etc.

Part C - Sponsorship Inventory Assets: as listed above. Provide a summary of the 10 inventory items.

Explaining

(a) current sponsor

(b) what type of sponsors would make a good fit

(d) what type of creative activation or enhancement would give the asset greater value.

Reference no: EM133281749

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