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Assignment:
Using the results of the SWOT analysis and research a marketing plan for the Winter season for IBIS Styles Hotel. It must include the following:
1. Marketing strategy using the 4P's
2. Budget
3. Risk and contingency plan
4. Evaluation and monitoring activities that will be used
5. Marketing pitch to stakeholders.
a complete marketing plan for the following projectthe purpose of the final project is to apply the concepts and
1q. could the company even plan for this type of situation? if yes how? if not why not?2q. would goals be useful in
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