Reference no: EM132145290
Principles of Business Management
Assignment
BCG Matrix
Research a company of your choice and determine which of the four quadrants of the BCG Matrix you feel it fits into. Justify your response using information about the company.
Your paper should be a minimum of 500 words.
The requirements below must be met for your paper to be accepted and graded:
• Write between 500 - 750 words (approximately 2 - 3 pages) using Microsoft Word.
• Use APA style.
• Use font size 12 and 1" margins.
• Include cover page and reference page.
• At least 60% of your paper must be original content/writing.
• No more than 40% of your content/information may come from references.
• Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.
Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable.
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Should message be tailored to different demographic groups
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