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1. For several years, advertisements for Arm & Hammer baking soda have prompted consumers to place an opened box of the product in the refrigerator to lessen food odor and to replace that box monthly. The same ads advise customers to pour the used box down their kitchen sinks to freshen drains. Arm & Hammer employed a __________ strategy in its attempt to sell more baking soda.
A. market penetration
B. market development
C. product development
D. diversification
E. product penetration
2. Which market-product strategy requires no change in the product but requires a company to seek out new customers in new markets?
E. all of the above
3. When Walt Disney Co. opened new theme parks in Paris, Tokyo, and Hong Kong, it was using a ___________ strategy.
B. product development
C. differentiation
E. market development
4. Which market-product strategy involves selling a new product to existing markets?
C. divestment
E. product development
5. When Johnson & Johnson develops complementary products to its existing product line, such as Tylenol PM it is appealing to its current market with a new product, using a ___________ strategy.
6. What is the marketing term for aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action?
A. aggregation marketing
B. market segmentation
C. market clustering
D. profiling
E. mass marketing
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