Requirement to measure the performance to the goal

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1. Strategies, Tactics, and Technology Used in B2B Selling Strategy (where the organization is going), tactics (how does the organization get there) and technology are instrumental in shaping today’s B2B Marketing. Provide an example of an organization you are familiar with, describe how those three ‘instrumentals’ are being applied in B2B Marketing.

2. Evaluate Analytics and Metrics Where there is a goal (future desired result), there becomes a requirement to measure the performance to the goal. Identify a B2B marketing goal, the metrics used in measuring the progress to the goal, followed by the analytics involved.

Reference no: EM132231569

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