Required for post to be considered user-generated content

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Reference no: EM132189142

1. Which social network has more than 410 million registered members and because of that popularity, more than 4 million companies have Company Pages to post news and job openings?

Twitter

Facebook

YouTube

2. Which of the following is required for a post to be considered user-generated content?

The content can be continuously updated in a collaborative process.

The work has a high-level of self-disclosure.

Media richness is maximized.

It is created by someone outside of a professional organization.

It is sent via email to an interested party.

3. It is ________ electronically track the social media users who click on a website or ad than it is to track consumers who watch, listen to, or read traditional media.

far simpler to

more difficult to

more costly to

less “green” to

far more complicated to

4. Though the comments are not extensive, brand managers can use social media management tools such as HootSuite to see what ________ users are saying—good and bad—about both their own brands and competitive ones. They can then respond to the negative comments and forward the positive ones.

Twitter

Facebook

YouTube

Reference no: EM132189142

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