Required by law to provide this notification to newspapers

Assignment Help Operation Management

Reference no: EM132152383

Google regularly alerts the news media that the proper way to refer to the company is as follows: "I will perform aGoogle® search to find that restaurant." The following is incorrect usage: "I will google that restaurant." The reason that Google makes this effort is:

They are trying to generate free publicity.

All trademark holders are required by law to provide this notification to newspapers, television and radio stations once a month.

If a trademark becomes so widely used that it becomes a generic term, them the company will lose its trademark protection.

There is no reason for Google to do this because once a company has registered its trademark with the Federal Patent and Trademark Office, there are no circumstances under which it can lose its rights to that trademark.

Reference no: EM132152383

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