Require significantly more investment than alternatives

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Reference no: EM132164680

Any good Strategic Goals statement makes choices between alternatives. For example, if your plan places you in the Traditional and Low End, you implicitly plan to give up High End, Size, and Performance.

The Critique looks at what you are giving up, and at the threats you face. You are comparing the potential of your vision against alternatives. Prepare an essay that explores these issues. Here are a few questions that might help to develop your thoughts.

1. How likely is it that competitors will choose a similar vision to the one you have selected?

2. Does our vision require significantly more investment than alternatives?

3. Is our strategic plan difficult to execute? For example, does it require a broad product line? Heavy investment? Many segments? If it is more difficult to execute than alternatives, that could be good or bad. You might offer a few words on the trade-offs.

4. How long will it take execute your plan relative to other plans?

5. Consider growth rates. Over all, the market will grow 150% over the next eight years, but the growth is uneven. Is your vision attractive for, say, the first four years, and less attractive in the last four years?

Reference no: EM132164680

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