Require persuasive claim or complaint letter

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Reference no: EM132169303

1. Which of the following situations would require a persuasive claim or complaint letter?

a. Melanie noticed that the charger cord for her Samsung Galaxy smartphone that she purchased last month is starting to split.

b. Gus ordered business cards that were printed on the wrong color of cardstock.

c. Chelsea's transmission failed two months after her car warranty expired.

d. Mike's December credit card statement contains a $65 charge that he didn't make.

2. When the buying situation is important to marketers, they typically consider whether the customer has made previous purchases or this is the customer’s first order, offering special rates or programs for valued clients. You work for a cell phone company that provides the employees at its partner firms with discounts on monthly bills and new products. The longer your partners’ employees have used your company’s services, the greater their discounts. Which of the following systems can help your firm manage purchasing relationships ?

a. end-use application systems

b. segmentation of customers by type

c. The Standard Industrial Classification

d. The North American Industry Classification System

e. customer relations management tools

Reference no: EM132169303

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