Require each to prepare a streamlined version of the key

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Require each to prepare a streamlined version of the key elements of a company's strategic plan. You require each employee to prepare the following sections of a strategic plan for any one of the corporation's four divisions. You intentionally gave them no information about any of the divisions and suggest that they pick a current leading competitor in that field, and are to assume they are in that company as they write the following parts of a strategic plan:

  • Mission statement
  • Industry analysis
  • SWOTT analysis
  • 2 perceptual maps
    • Choose any 2 pairs of criteria that you think are important to plot.
    • Explain why you picked those 2 pairs of criteria.

The 4 corporate industries that each employee can pick from are the following:

  • Auto industry
  • Pharmaceutical industry
  • Mass merchandiser industry
  • Home movie rental industry

Reference no: EM13476547

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