Request for a donation affect the proportion

Reference no: EM131821287

Does including a gift with a request for a donation affect the proportion who will make a donation? This question was investigated in a study described in the report "Gift-Exchange in the Field" (Institute for the Study of Labor, 2007). In this study, letters were sent to a large number of potential donors in Germany. The letter requested a donation for funding schools in Bangladesh. Those who were to receive the letter were assigned at random to one of three groups. Those in the first group received the letter with no gift. Those in the second group received a letter that included a small gift (a postcard), and those in the third group received a letter with a larger gift (four postcards). The response of interest was whether or not a letter resulted in a donation.

Reference no: EM131821287

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