Reference no: EM133033267

As the pioneer of consumer-generated ratings and reviews, Angie's List enjoyed many years of growth under a homeowner paid membership program. Competition from freemiums over the past decade forced the company to consider multi-tiered service offerings that included a freemium offering. The company hired experts in conjoint analysis to assess several new product concepts and opportunities for Angie's List to evolve its product line.

The idea behind conjoint analysis is that you can:

Group of answer choices

Map the positioning of various feature sets along axis representing the key customer purchase criteria so that evaluations can be made of relative competitive advantage

Calculate the number of targeted segments from isolating clusters of common feature sets

Derive coefficients for each independent variable representing the utility of relevant feature combinations until the variation of the dependent variable (e.g., sales) is fully explained.

Effectively distinguish the features most important to consumers by using semantic differentials and Likert scales to rate each of the most popular competitive features at various price points

Infer the value of an individual product feature by experimentally manipulating the features and observing consumer ratings for that choice among competing products