Representative regarding ethnicity

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Do you agree with the following statement made at one point in time by a Miller Brewing representative regarding ethnicity? For what types of product is this view most correct? "We used to have an ethnic marketing department up until several years ago.....(But now we believe) the things that young Hispanic or young African American or young white people have in common are much stronger and more important than any ethnic difference."

Reference no: EM131145912

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