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Representative appear on upcoming broadcast

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Reference no: EM133075941

1. How should Marianne Barner respond to the invitation for IKEA to have a representative appear on the upcoming broadcast of the German video program?

2. What actions should she take regarding the IKEA supply contract with Rangan Export?

3. What long term strategy would you suggest she take regarding IKEA's continued operation in India? Should the company stay or should it exit? Describe the impact of such a decision and how would you manage it.

Attachment:- IKEA case.rar

Reference no: EM133075941

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