Reference no: EM132267078
1. Televisa, a Mexican media company, became the world's most prolific producer of Spanish-language soap operas owing to its expertise in Spanish culture and linguistics. Which of the following strategies did Televisa employ to defend against global giants?
a. Use acquisition and rapid-growth strategies to better defend against expansion-minded internationals.
b. Transfer company expertise to cross-border markets and initiate actions to contend on an international level.
c. Take advantage of aspects of the local workforce with which large international companies may be unfamiliar.
d. Utilize keen understanding of local customer needs and preferences to create customized products or services.
e. Develop business models that exploit shortcomings in local distribution networks or infrastructure.
2. When should a research report use a statistical table to report demographics?
A always
B when a small number of demographics are reported
C when multiple groups are compared
D when the audience is unfamiliar with statistical tools
3. True or False? A literature review is a series of summaries of previously published studies.
4. Which of the following is NOT a data collection method for which researchers might include a script in an appendix?
A structured interviews
B semi-structured interviews
C open-ended interviews
D focus groups
5. Corporate parenting refers to all of the following EXCEPT:
a. efforts to judiciously segregate funds for each business in such a way that keeps the money safe and discourages shifting funds across business units.
b. efforts to capitalize on the umbrella brands and enhance value proposition across businesses.
c. the corporation's ability to provide generalized support resources so as to create value by lowering companywide overhead costs by eliminating duplication of efforts.
d. the help subsidiaries receive in performing better when they utilize astute high-level guidance from corporate executives.
e. the role that a diversified corporation plays in nurturing its component businesses through the provision of top management expertise, disciplined control, financial resources, and capabilities.
6. How often should direct quotations appear in the first chapter of a dissertation?
A as often as possible
B one for each source cited
C rarely
D never
7. Which of the following would typically appear in Chapter Three of a dissertation?
A rationale for the research approach
B theoretical basis for the research
C explanation of the importance of the research
D statistics