Report that nordstrom was able to achieve

Reference no: EM133068621 , Length: word count:200

Learning Activity

With news headlines using phrases like "death spiral", "collapse", "insolvency", "voluntary liquidation" and "troubled retail sector" appearing in the press regularly in Australia about retail in general and department stores in specific - finding a way to increase revenue by 50% as Nordstrom did would be an Australian retailer's dream come true - however this is what Ross et al., report that Nordstrom was able to achieve with their SMACIT strategy even in an economic climate of low growth.

Working as a group - based on Ross et al.'s article "Why Nordstrom's Digital Strategy Works (and Yours Probably Doesn't)" consider some of the salient arguments the author's make about why Nordstrom's SMACIT strategies as being successful. As a group select and prioritise which you believe were the three most important strategies that they chose and why you think these were pivotal in achieving revenue growth.

Please be prepared to report back on your ideas, and to share and debate these ideas in class.

Reference no: EM133068621

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