Report on qantas airlines frequent flyer programs

Assignment Help Marketing Management

Reference no: EM13826779

Analyze information related to the QANTAS Frequent Flyer programs and use it to undertake the following tasks. You should visit the website for the organization to learn more (www.qantas.com.au)

REPORT
1. An overview description of QANTAS and loyalty programs that provides a context for this analysis. You should include consideration of competition, profitability and trends.
2. Provide a detailed outline of two ways in which the business performance of the QANTAS Frequent Flyer program could be improved. You should focus on areas such as:
- how data analysis could be used to enhance the business QANTAS Frequent Flyer programs
- how processes could be improved
- How new technology could be utilized
You need to describe your proposed initiatives and their business contributions

Additional Requirement

This type of question is a part of Marketing and it discuss about a report on QANTAS Airlines loyalty programs. These loyalty programs and frequent flyer programs have been successful in inducing loyalty among customers and they have been proven to be beneficial for both the airlines as well as the customers. The report gives more details about the frequent flyer programs and loyalty programs in the solution.

Word limit 3100

Reference no: EM13826779

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