User Account

All Pages

Report on live strategic marketing activity

Assignment Help Marketing Management
Reference no: EM132534025 , Length: word count:4800

Assessment Category : Report on live strategic marketing activity or case study

Task:

"The best marketing strategies aren't top down, they're outside in, starting with the customers' needs and wants."

Critically analyse this statement using Amazon as your case study organisation. You should aim to show whether customer voice drives strategic marketing decisions in this organisation making reference to relevant academic literature in the process.

For completing this Task successfully, you must read carefully the 4th week's content, the recommended reading materials that are uploaded in this week's section, as well attain Amazon's information in relation to their marketing strategies.
For reaching information about Amazon, you may either have a direct search to Amazon's website or look for industry related information such as Amazon's press releases.
A strong assignment submission must include the following:

• Relevance
• Good Portion of Knowledge
• Consistent Analysis
• Argument Structure
• Critical Evaluation
• Good Presentation
• Reference to Literature

In order to complete this activity you need to consider the following:

(1) Utilise academic research using literature from journals, books, etc.

(2) Undertake a critical evaluation making effective use of evidence and sources

(3) Present findings in an appropriate format (ensure that Harvard referencing is used)

Attachment:- Strategic marketing activity.rar

Reference no: EM132534025

Questions Cloud

Case study chris peterson at dss consulting : Case study Chris Peterson at DSS Consulting Who were the important people in the case study and what was Chris' approach to the power relations?
How long on average does it take to sell something : Sugar, Inc. sells $549,300 of goods during the year that have a cost of $438,600. How long on average does it take to sell something
How to find and calculate the cost per cuddly koala : How to Find and Calculate the cost per cuddly koala for job number A26. The job required $4,850 of direct material and 32 hours of direct labour.
Prepare a table showing depreciation expense : Prepare a table showing depreciation expense, accumulated depreciation and book value for each of the five years assuming units of production depreciation
Report on live strategic marketing activity : Report on live strategic marketing activity or case study - Critically analyse this statement using Amazon as your case study organisation
Find how are budgets used for a company or in government : Find How are budgets used for a company or in government? What would your suggestions be to balance our economic budget?
What is the cost of the finished goods inventory at year-end : If 80% of all inventories were sold at $39 per unit and 3,500 units were sold, what is the cost of the finished goods inventory at year-end
What is the maximum transfer price : The company uses the opportunity cost approach to transfer pricing. What is the minimum transfer price in Case 2? What is the maximum transfer price
Compute the total profit on units sold for the consignor : On August 5, 2018, Sheridan Furniture shipped 40 dining sets on consignment to Furniture Outlet, Inc. Compute the total profit on units sold for the consignor

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd