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Report on how consumers thrive to buy high-priced cars

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Reference no: EM132333700

Assignment - Write a report on given topic.

Topic - To study how consumers thrive to buy high-priced cars and what induces them to buy.

TABLE OF CONTENTS -

CHAPTER 1

1.1 Overview of the Project

1.2 Objectives of the Study

1.3 Limitations of the Study

1.4 Research Methodology

1.5 Review of Literature

CHAPTER 2

2.1 The truth about Indian Affluents- an insight

2.2 Classification of luxury brands

2.3 Consumers induced to spend on high priced items

2.4 What benefits do they derive by high priced automobiles

CHAPTER 3

3.1 Introduction to automotive industry in India

3.2 Introduction of high priced automobile in India

3.3 Emerging high priced segment of automobiles in India

CHAPTER 4

4.1 Company profile: BMW

4.2 BMW: Products

4.3 Automobile Industry: Growth Chronicle

CHAPTER

5.1 Data Analysis

5.1.1 Demographic Indicators

5.1.2Comparison on the basis of the parameters to be selected before buying a high-priced car

5.1.3 High priced segment analysis

5.1.4 Visual impact index

5.1.5 Proportion of amount used in purchase of luxury products (monthly basis)

5.1.6 Perception/composition of luxury market's buyers

CHAPTER 6

Conclusions and Recommendations

Annexure (Questionnaire)

BIBLIOGRAPHY

Reference no: EM132333700

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