Reference no: EM13826299

Write a report on developing and managing a Strategic Marketing Plan.

Task:

· Give a brief outline of your organization in terms of its background, products and markets

· Evaluate the links between strategic marketing and corporate strategy and provide examples of those links in your chosen organization

· Identify and assess key theoretical models used in strategic marketing planning.

· Discuss the way in which your organization implements its strategic positioning through a range of marketing tactics.

· Identify relationship marketing activities implemented by your organization and evaluate the success of these activities

· Using appropriate marketing techniques ascertain and justify a growth opportunity for your organization

· Select and justify a suitable marketing strategy for the selected market.

· State an appropriate strategic marketing objective for the new market and a marketing mix to achieve this objective

· Explain the major changes that have occurred in the external environment and assess the impact on the marketing strategy of your organisation.

· Carry out an analysis of your organisation's current marketing strategy and identify its strengths and weaknesses.

· Identify key emerging themes that could affect your organisation's marketing strategy and responses that would help to address these changes effectively

Additional Requirement

This types of question is a part of Marketing and it is about writing a report on developing and managing strategic marketing plan. An example of Emaar group of UAE has been taken here. The group established itself as a leader in global real estate development industry. The solution discusses the strategic marketing plan of Emaar Group in detail.

Word limit 3450