Report on customer lifetime value analysis

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Reference no: EM13826678

Pierre Boulanger opened a bakery about a year ago. While business appears to be reasonably good and now has a loyal following of regular customers, Pierre has been having a problem with some customers who always seem to be trying to get something for free. Pierre fills several specialty orders each week worth hundreds of dollars each in total revenue -- things like wedding cakes or contracts to make desserts for catering businesses.
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Additional Requirement

This is a assignment analysis in Marketing which is about Pierre Boulanger who has opened a bakery a year ago. Pierre Boulanger wants to know, if it is more profitable to allow or refuse free samples for his low profit margin business. A Customer Lifetime Value Analysis has been given in the solution which answers the question.

Word limit 940

Reference no: EM13826678

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