Report on chosen influencer for the mad paws pet sitting

Reference no: EM133691597

Social Media Analytics

Report: Influencers and Social Media Markers

Students are to write a 1,500-word report about Influencers and Social Media Markers.

Topic: JETTS Fitness Or Mad paws pet sitting

Description:

You are the Digital Marketing Officer in charge of picking a social media influencer to lead an extensive campaign as the face of your organisation, which will be assigned to you by your facilitator.

As part of your research and decision-making process, you must gather and analyse various social media data, which can include (this list is not exhaustive):
Follower reach
Audience type (real people, influencers, and non-engaged)
Demographics

Likes-to-comments ratio
Brand mentions
Engagement rates
Competitors' use of influencers

Assessment Instructions
You have been asked to write a report on your chosen influencer for the organisation assigned to you, the criteria you used in selecting this influencer, and a back-up influencer to approach in case you are not able to reach a negotiated agreement with your first-choice influencer.

Your report should include the following:

Executive summary

What criteria were used, and why these specifically, in determining whom to consider approaching to become an influencer for the organisation assigned to you

What social media data were accessed and analysed that led to your selection of influencer

What activities your choice of influencer will engage in as part of your organisation's marketing plan

Reasons why your first choice might not be available or interested in serving as influencer for your organisation

If your first-choice influencer is not available or interested, your selection of a back-up influencer to approach instead
At least ten references in Harvard format

Video recording:
By the end of Week 8, you should record a 2-minute video discussing:
What progress you have made so far on your written report
The name of at least one specific candidate influencer being considered, and why this person is being considered (this candidate influencer does not necessarily have to be your final selection in your written report)
What hurdles are still to be overcome in completing the report, providing at least two specific examples from your report draft to illustrate this
Do not use any slides to accompany your oral delivery in the video; just speak directly to the camera.

Reference no: EM133691597

Questions Cloud

Nurse implements seizure precautions : The nurse implements seizure precautions, reduces environmental stimuli, and administers the prescribed benzodiazepine.

Relationship between parental incarceration-service use : This research problem should be along the lines of the Relationship Between Parental Incarceration, Service Use, and Foster Care Reunification.

Which areas of the computer is he more likely to examine : During the forensic examination that he conducts, which areas of the computer is he more likely to examine in order to retrieve crucial forensic data?

What is role of artificial intelligence in telehealth : What is the role of Artificial intelligence in telehealth? How can Artificial intelligence powered technologies improve the efficiency of healthcare systems

Report on chosen influencer for the mad paws pet sitting : write a report on your chosen influencer for the Mad paws pet sitting, the criteria you used in selecting this influencer

Which two commands will you use in global configuration mode : In order to deploy 802.1X on a wired network you want to enable AAA and 802.1X. Which two commands will you use in global configuration mode to achieve that?

By attaining elevated vaccination rates within communities : By attaining elevated vaccination rates within communities, we establish a defensive barrier that restricts the transmission of infectious agents,

Should judicial discretion be included as sentencing reform : Do you believe that criminal sentencing laws have led to increased incarceration rates? Why or why not? What are the pros and cons of sentencing reform?

Which radius packet type is described : This RADIUS packet type usually includes a username, but must also include information about the network access server. Which RADIUS packet type is described?

User Account

All Pages