Reference no: EM132955715 , Length: 2250 Words
6WBS0036 Digital Economy
Report on an Existing Digital Strategy of an Organisation
Learning Outcome 1: Analyse the range of e-business models and strategies used currently by an organisation of your choice.
Learning Outcome 2: Examine a range of digital economy solutions appropriate to an organisation's strategic objectives.
Learning Outcome 3: Summarise how the digital economy has developed to date.
Learning Outcome 4: Evaluate the strengths and weaknesses of digital communications
Learning Outcome 5: Effectively communicate ideas about the digital economy and strategies to enable organisations to respond to it.
Learning Outcome 6: Write a business report that examines the opportunity for strategic improvement in current business practice.
Report on the Existing Digital Activities and Strategies of a Chosen Organisation
Purpose of the Assignment
The purpose of the assignment is to use the material you have studied in units 1 - 5 to draft a report on the existing digital activities and strategy of an organisation of your choice.
Introduction to the Work/Scope/Context
This coursework assignment requires you to choose an organisation you wish to find out more about and, using secondary sources e.g., websites, news items, articles etc. and academic texts and journals available via the online library in StudyNet, write a report on their existing digital activities and strategies and the issues facing the organisation in developing/improving its e-business strategy.
As a minimum, you must use the resources in units 1 - 5. Your report should at least include the following four sections:
1. a brief summary of the organisational background including what type of e-business model the organisation currently operates.
2. the organisation's current e-supply chain.
3. the organisation current e-business strategy including its mission and how it measures strategic success; and
4. in the final section, you should identify the issues facing the organisation in developing its e- business strategy.
Your Specific Instructions
1. Identify an organisation that you are familiar with - it may be an organisation you work for or have worked for or it may be an organisation you are interested in. The organisation you choose can be from any industry. You will need to do some research into the organisation, so you need to consider what information is publicly available on the organisation e.g., through its website, news articles or other documentation. This should be through secondary sources; you shouldn't approach or question the organisation direct.
2. Research into the background of the organisation and its current e-business activities - its e- Business model, e-Supply chain, and e-Business strategy. Again, you do not need to do any primary research, existing secondary sources will be adequate.
3. Using module materials to inform your analysis, produce a report on its existing e-Business activities and strategy using the four sections in the advice above.
4. Referencing: in-text citation and a full ‘end-of-document' reference list is required for your report.
5. Use the assessment criteria and marking scheme to check the mark allocation for this assignment and prepare accordingly.
Attachment:- Digital Economy.rar