Report on amazon australia

Assignment Help Other Subject
Reference no: EM132117373

Aim

The purpose of this assignment is to again provide you with an opportunity to apply knowledge, theory, frameworks and tools from the early part of the unit to an analysis of the strategy and strategic practices of a real organisation. In this assignment, you will work to analyse the strategies pursued by the Amazon Australia since its creation. You will evaluate marketing-related strategies and their effectiveness and relate to be real-life experiences and relevant research to look at core marketing theory. The aim is to provide experience of marketing analysis and practice and to determine your ability to relate real marketing strategy to theory and research.

The Overall Task

In increasingly competitive markets, consumers have a greater choice over where they buy their goods and services. For an organisation to meet its business objectives, it has to find out what consumers require and then identify the best way in which it can satisfy these needs and wants. Creating a competitive advantage can be difficult. A unique marketing strategy with clear objectives is vital to ensure effective promotional activity.

Your task in this case analysis is to answer two questions by critically analysing Amazon Australia's market situation. Please do not just describe events, although you should read Amazon Australia's history to understand the background to your analysis. You should use the principles and concepts that you have learned throughout the unit to answer the following two questions:

1. What marketing strategy or strategies has Amazon Australia has adopted since it was created? Answer this question by applying one or more of the theoretical approaches discussed in the course.

2. What marketing options can you describe for Amazon Australia if it wishes to remain a successful organisation throughout the next decade? Answer this question based on the circumstances that exist in 2018 and your best forecasts of relevant future industry factors.

These are wide-ranging questions and you should undertake extensive independent research intoAmazon Australia and its industry. You should explore different aspects of these issues and incorporate them into your report. This is a practical assessment of a real company, but you need to show an understanding of theory and research in your evaluation and suggestions.

Process

1. Begin to gather information about Amazon Australia and its marketing-related strategies. There are a range of sources you can make use including the company's own corporate website and related publications, academic journals, business press and media and so on. The quality business press such as Forbes or Business Week or the Economist are in some ways good places to start.

2. However, you need to begin to study relevant course materials as the task requires you to analyse and evaluate Amazon Australia'smarketing strategy in relation to theory, frameworks and research.

3. Consider each of the two questions carefully and begin to relate practice to theory in an attempt to answer each of them. The questions explicitly direct you to specific aspects of the unit material and to specific types of models, tools and theories.

4. It should be clear that there is no definitive right answer here. This also mirrors reality, in that companies are not able to find a single solution or pathway; they have to make difficult choices from alternatives. In the light of that try to explore different aspects of the two questions - there are no ‘correct' answers and lots of valid arguments for and against all kinds of alternatives. The merits of your argument will depend to a large extent on how much evidence you can cite to support your point of view; that is why this is called a research project.

5. Write up your analysis. This should be in a report format. Here is a suggested structure:
a. Executive Summary
b. Introduction
c. Background to the Company
d. Marketing Analysis
i. The Nature of Amazon Australia'sMarketing Strategy or Strategies since it began.
ii. Strategic Marketing Options for Amazon Australia moving forward
e. Conclusion
f. References
g. Appendix
Ensure that you have related the real conditions of the company to theory and research and that you have read, cited and referenced appropriate academic material as well as more popular sources (which also need to be properly referenced).

Verified Expert

This assignment includes the aspects of online marketing. The discussion covers one of the leading companies, Amazon and its market analysis. All the perspectives online retail marketing of Amazon and the elements influencing the business as well as the market have been discussed within this assignment.

Reference no: EM132117373

Questions Cloud

Explain position in detail and apply supportive arguments : Please choose one of the following cases for your essay. Explore the brand's digital health (i.e., website design, web presence, social media platforms.
Is the concept of epidemiologic transition applicable : At what stage (or stages) is your country in the demographic transition? Provide evidence from the data to support your answer. (200 words)
What is the difference between agile and waterfall : What is the difference between Agile and Waterfall? How would you choose the proper Methodology? How is project management addressed in the Bible?
Effective communication between the team member : On the other hand it is very important to have effective communication between the team member in order to maximize the sales of the store
Report on amazon australia : MKT00720 – Marketing - Southern cross University - Assignment Report on Amazon Australia - What marketing strategy or strategies has Amazon Australia
How do marketers strategically plan to market the products : What is it about this product that appeals to me? Who are the people like me that are buying this product? (e.g. demographics, consumer characteristics).
External observer of the organization undertake : Choose any organisation of your choice and as external observer of the organization undertake critical analysis of the following functions
How the new product is marketed to consumers in australia : Once chosen, you are to undertake research into how the New Product is marketed to consumers in Australia.
What factors led to the failure of these controls : (a) What factors led to the failure of these controls? (b) Could the failure have been avoided? If so, how?

Reviews

urv2117373

11/19/2018 2:25:23 AM

Thank you for being able to finish my assignment before the deadline. The expert was beyond amazing. I am highly satisfied by your service and planning to give you two more assignments within next two days.

len2117373

9/19/2018 11:53:11 PM

Strategic Marketing Options for Amazon Australia moving forward Provides an analysis of Amazon Australia’s current situation from a strategic marketing standpoint: Excellent 0 Very Good 0Good0 Satisfactory 0 Needs Development 0 Poor 0 Demonstrates capability in applying marketing-based analytical tools: Excellent 0 Very Good 0Good0 Satisfactory 0 Needs Development 0 Poor 0 Provides plausible recommendations for a marketing strategy that promises to move it forward successfully: Excellent 0 Very Good 0Good0 Satisfactory 0 Needs Development 0 Poor 0 Further Comments as necessary: /30

len2117373

9/19/2018 11:53:02 PM

The marking criteria for the assignment can be found on the following page. They are published to give you detailed guidelines about the way in which your mark will be calculated. Please read them carefully. Note that they are a guide, not a definitive formula for allocating marks, and no set of criteria can accurately describe every possible assignment. Your final mark will reflect the application of academic judgement by your marker to your whole assignment.

len2117373

9/19/2018 11:52:50 PM

Introduction. Properly describes the task and sets up the report content that follows: Excellent 0 Very Good 0Good0 Satisfactory 0 Needs Development 0 Poor 0 NA Places the assignment in context in terms of discussing the nature and importance of marketing strategy and its relation to the success (or otherwise) of companies such as Amazon Australia: Excellent 0 Very Good 0Good0 Satisfactory 0 Needs Development 0 Poor 0 Further Comments as necessary: /5 Background to the Company Provides a clear, sufficiently detailed and properly referenced account of Amazon Australia’s emergence and development as a company: Excellent 0 Very Good 0Good0 Satisfactory 0 Needs Development 0 Poor 0 Provides a clear, sufficiently detailed and properly referenced account of Amazon Australiaas a company, for example, type of company, size, industry, basic performance data etc: Excellent 0 Very Good 0Good0 Satisfactory 0 Needs Development 0 Poor 0 Further Comments as necessary: /10

len2117373

9/19/2018 11:52:40 PM

Marketing – (Session 2, 2018) Assignment 2: Report (on Amazon Australia) Ratings and Comments According to Criteria Mark Executive Summary Provides a properly constructed and correct length executive summary: Excellent 0 Very Good 0Good0 Satisfactory 0 Needs Development 0 Poor 0 The executive summary provides a brief overview of the purpose of the report and an effective summary of its content: Excellent 0 Very Good 0Good0 Satisfactory 0 Needs Development 0 Poor 0 Further Comments as necessary: /5

Write a Review

Other Subject Questions & Answers

  Cross-cultural opportunities and conflicts in canada

Short Paper on Cross-cultural Opportunities and Conflicts in Canada.

  Sociology theory questions

Sociology are very fundamental in nature. Role strain and role constraint speak about the duties and responsibilities of the roles of people in society or in a group. A short theory about Darwin and Moths is also answered.

  A book review on unfaithful angels

This review will help the reader understand the social work profession through different concepts giving the glimpse of why the social work profession might have drifted away from its original purpose of serving the poor.

  Disorder paper: schizophrenia

Schizophrenia does not really have just one single cause. It is a possibility that this disorder could be inherited but not all doctors are sure.

  Individual assignment: two models handout and rubric

Individual Assignment : Two Models Handout and Rubric,    This paper will allow you to understand and evaluate two vastly different organizational models and to effectively communicate their differences.

  Developing strategic intent for toyota

The following report includes the description about the organization, its strategies, industry analysis in which it operates and its position in the industry.

  Gasoline powered passenger vehicles

In this study, we examine how gasoline price volatility and income of the consumers impacts consumer's demand for gasoline.

  An aspect of poverty in canada

Economics thesis undergrad 4th year paper to write. it should be about 22 pages in length, literature review, economic analysis and then data or cost benefit analysis.

  Ngn customer satisfaction qos indicator for 3g services

The paper aims to highlight the global trends in countries and regions where 3G has already been introduced and propose an implementation plan to the telecom operators of developing countries.

  Prepare a power point presentation

Prepare the power point presentation for the case: Santa Fe Independent School District

  Information literacy is important in this environment

Information literacy is critically important in this contemporary environment

  Associative property of multiplication

Write a definition for associative property of multiplication.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd