Report on AccorHotels digital transformation initiative

Assignment Help Applied Statistics

Reference no: EM133063805

M31217 Digital Strategy and Leadership - University of Portsmouth

You are required to a write a report on AccorHotels' digital transformation initiative, based on the case study titled ‘AccorHotels' Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb'.

You need to respond to the following questions in your analysis

Critically evaluate AccorHotels digital strategy. How effective do you think it is for competing against Airbnb?

How different are AccorHotels and Airbnb's value propositions?

What are the strengths and weaknesses of each company's business models?

Referencing Requirements
You must reference all sources using the APA 7th Edition.

Attachment:- Strategic and leadership Assignment.rar

Reference no: EM133063805

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