Reference no: EM13942518

Consumer Behaviour Report of a property development in Singapore to outline tne the key issues the developer face in terms of consumer behavioural traits. The report of cover the following area. 1) Introduction 2) Situation Analysis of the company requirement: talk about the company background and include vision and mission statement and a brief history and also talk on the company current situation like who is their competitors, what is their market share and what is their marketing strategy 3) Target market description requirement: segmentation variable and be specific and use and choose the appropriate segmentation variable like gender, income, social class and how is the product being positioned 4) Target Market decision making process requirement: how does the target market make decision in relation to the product. Must use the 5 steps of decision making 5) Social influences on buying behaviour requirement: show how the external factors influence the above decision making process. Talk about application 6) Psychological influences on buying behaviour requirement: show how the internal factors influence the above decision making process. Talk about application 7) Marketing Strategy Recommendations requirement: recommend a new marketing strategy with appropriate justifications