Report for a novel business proposal

Assignment Help Business Management

Reference no: EM132530495 , Length: word count:2000

MGMT20132 Innovation and Sustainable Business Development - CQ University

Assessment - Individual report: Business proposal and reflection

Overview - This assessment must be completed by students individually- This assessment builds on the novel value proposition developed for an existing business or organisation in assessment 1- Adjustments to the value proposition can be made based on assessment 1 reflection and feedback- The assessment is designed for students to develop innovation insight and practices by developing a novel business proposition for an existing business or organisation and aligned with the strategic trajectory of the business or organisation- The assessment is also designed for students to reflect on their own innovation capabilities and practices- The assessment involves writing a 2000-word report for a novel business proposal within an existing business or organisation

Assessment Part - You are required to write a 2000-word report for a novel business proposal you have developed- The business proposal must build upon your value proposition developed in assessment 1 for the existing business or organisation selected in assessment 1- You must use appropriate headings to structure the body of the report-

Your report must demonstrate:

1- Logical and persuasive articulation of: business model description; value proposition development; business operations development; supply chain development; competitive advantage; financial value capture and strategic fit -this includes elements 5 to 10 in the disciplined entrepreneurship canvas by Aulet -2017, p- xviii- and elements 3 to 9 in the business model canvas by Osterwalder and Pigneur -2010, pp- 16-41---

2- Logical and persuasive argumentation in regard to how assumptions and uncertainties related to: customer desirability; technical feasibility; and financial viability have been addressed to date and how they will be addressed in the future as described in a phased development plan-

3- Logical and persuasive argumentation for the selection of the innovation tools and techniques used to support the report findings and recommendations- These must be beyond the tools and techniques used in assessment 1- Minimum eight -8- additional tools and techniques must be selected from the unit textbooks and online materials-

4- Logical and persuasive application of the selected innovation tools and techniques used to support the report findings and recommendations- These must be different to the tools and techniques used in assessment 1- Minimum eight -8- additional tools and techniques must be applied from the unit textbooks and materials- Illustrations of the tool usage details can be included in the appendix-

5- Candid and critical self-analysis about assessment 2 tasks including: a reflection on the development of personal innovation capabilities and practices; identification of own personal strengths and weaknesses; supported with examples of own behaviour-

6- Clear flow of thought throughout the report with: a convincing executive summary; clear and succinct purpose described in the introduction; relevant structure and content within the body of the report; and a clear and succinct conclusion-

7- Critical review skills and integration of relevant academic and professional literature- A minimum of ten

10- academic and professional references must be used-

8- Appropriate in-text referencing and reference list- Adherence to CQ University APA reference style

Reference no: EM132530495

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