Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
You are the director of marketing for a regional hospital. The board of directors at your hospital has studied the 2011 Institute of Medicine (IOM) report Early Childhood Obesity Prevention Policies. The alarming statistics quoted in the IOM report stated that “almost 10 percent of infants and toddlers carry excess weight for their length, and slightly more than 20 percent of children between the ages of two and five already are overweight or obese” (IOM, 2011, pg. 1). A survey conducted among the pediatricians who admit patients to the hospital validated that area children under the age of 5 years follow or exceed the national trend of being overweight or obese. The board is very concerned about childhood obesity rates for the children in the hospital’s marketing area. At the last meeting, the board directed the marketing department determine the demand for childhood obesity programs and to review the IOM report and propose a marketing campaign to provide information to parents and guardians concerning ways to prevent children from birth to 5 years of age from becoming overweight. Click here to access the IOM report. Prepare a demand-analysis briefing for the board of directors. The demand-analysis briefing should be no longer than 2 pages. You will need to do some research to understand the nature of the broader demand questions, but you should focus your analysis on clearly explaining the demand problem to the board. Be sure to define the healthcare demand problem in the scenario. Here is an outline: Define the service (1-2 paragraphs). Explain exactly what the service is, when it should be delivered, and what signals quality to the consumer of the service. Define the demand (2-3 paragraphs). Who are the consumers for this service? Where are they to be found? Are there any consumer characteristics that impact demand for the service? What are they? How sensitive is the consumer to price (price elasticity)? Define the direction of demand (1-2 paragraphs). What are we trying to do with the demand—-increase it, decrease it, or manage it in other ways? When you analyze the direction of the demand, be sure to consider not only what benefits the consumer, but also the organizational strategy of your focus provider and how the provider can stay financially viable. Demand management recommendations (1-2 paragraphs). List the steps you recommend. What should management do? Support your recommendations with a clear summary of your previous analysis. Write a 2- to 3-page marketing campaign to discuss the following marketing issues: Do you think the hospital needs to complete more marketing research before embarking on the campaign? What advertising media would you suggest to be used during the campaign? What products or services could the hospital offer to assist in reducing the number of infants and toddlers who are overweight? Do you expect to generate any revenue for the hospital from the campaign? How long will the campaign last? How long would you continue to measure the effectiveness of the campaign? Make sure you integrate the demand analysis and the marketing campaign for the Board of Directors.
The management and Directors of Google have stated that there is no plan for Google to ever pay dividends. Yet, the stock trades at a very high price in dollar terms and at a P/E of around 20.
A company has had actual unit demand for four consecutive years of 100, 110, 125, and 150. The respective forecasts using exponentials smoothing were 120 for each of those four years. What value of alpha, the smoothing constant, was the firm using?
THE FUTURE OF GAP, INC. CASE ABSTRACT Founded in 1969 by Donald Fisher, Gap, Inc. was a leading specialty retailer operating primarily in North America offering clothing, accessories, and personal care products under the Gap, Banana Republic, and Old..
produced free of a particular defect and passed inspection. Based upon Six-Sigma theory, explain how you would rate this performance, other things being equal.
My professor is looking for an article on leadership from a business, management, or organizational behavior journal. should make recommendations and include conclusion. Kindly refer some articles on leadership and organizational behavior journal.
According to the text there appear to be very limited opportunities for input substitution in the production of fire protection services. Which of the following is the most plausible explanation for this observation?
Pick a company that you believe to have an unhealthy organizational culture. What changes would you make to this organization to revitalize the culture? Please be creative with this response.
Handstar Inc. was created by two college roommates to develop software applications for handheld computing devices. In four years, it has grown to ten employees with annual sales approaching $1.5 million. Handstar’s original product was an expense re..
In moral theory, the capabilities approach says that we ought to enhance human capabilities in order to enhance human autonomy and individuals' capacity for living a good life. Write two types of digital technology that you believe enhance human capa..
Case Study- Alcatel-Lucent Chops Away at years of Failure. What kind of decisions has chief executive Ben Verwaayen been making at Alcatel-Lucent
Employer provided insurance and other benefits are always part of the bargaining process. Why? If you were bargaining for management’s side, how would you position the question of benefits, i.e. Distributive, integrative, or what? What is your strate..
Research ways that Information Systems have been misused. Using the Internet, find an example of an organization that has misused Information Systems. Identify the level of the organization where the misuse primarily occurred. Explain how this impact..
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd