Report - consumer perception on purchasing apparel online

Assignment Help Management Theories

Reference no: EM131171531 , Length: word count:2000

Write 2000 words report for the given topic.

Topic: Consumer perception on purchasing apparel online.

1. Introduction

1.1 background of study

1.2 problem statement

1.3 research objectives

1.4 research questions

1.5 significance of research

1.6 scope of study

2. Introduction of Literature review

2.1 The concept of purchasing apparels online

- What is the trend

- The concept

- Statistics

2.2 consumer perception

- definitions

- models

- theories

2.3 Relationships between variables

2.3.1 - relationship between product attributes and consumer perception

2.3.2 - relationship between social media and consumer perception

twitter, facebook, forums, blogs

2.3.3 - relationship between social factors and consumer perception

reference group
family/friends
social validation

3. Sample of questions to be interviewed (excluding 2000 words).

IMPORTANT NOTES: it's a UK paper and referencing must be Harvard referencing with website details. Keep in mind that this is master level assignment where professors will check every each referencing and analyse the datas. Further this assignment will be hand in into turnitin to check for pledgerism.

All reference must be available to be viewed. Journals and academic reference only.

Reference no: EM131171531

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