Report about introducing bcg matrix in two divisions

Assignment Help Marketing Management

Reference no: EM13826800

You have been given the BCG matrix on two divisions of your company - the appliance and electronics divisions. It appears that the electronics division can be located in the upper right quadrant of the matrix and the appliance division appears in the lower left quadrant of the matrix. You need to offer a strategic recommendation which includes these four findings: Include an opinion on how much reliance the company should have on these findings

• What do these findings suggest?
• What recommendations would you make?
• What other measurements should be used to help reinforce or negate these findings? Support your answer.

Additional Requirement

The question lies from Marketing and it is about BCG Matrix. The question here is discuss about BCG Matrix application on two divisions in a company, in the electronics and appliance categories. Here, the BCG Matrix is used to arrive at the right market share for both electronics and appliance divisions.

Word limit 600

Reference no: EM13826800

Questions Cloud

Case study-google ipo : Case Study: Google IPO, by Matthias Hild for University of Virginia, No. UV3867

Write a review on the book: younger evangelicals : Write a review on the book: Younger Evangelicals

Debt-equity ratio-targeted weighted average cost of capital : Phil's Carvings, Inc. wants to have a weighted average cost of capital of 8.3 percent. The firm has an after tax cost of debt of 6.1 percent and a cost of equity of 12.2 percent. What debt-equity ratio is needed for the firm to achieve their targeted..

What is cineplexs best action and does it depend on amc move : This assignment problem from economics and it is focuses on Nash equilibrium or game theory, introduced by Prof. John Nash. A case study involving game theory in deciding dominant strategy for two competing multiplexes is given.

Report about introducing bcg matrix in two divisions : Report about Introducing BCG Matrix in two divisions of an organization

What is weighted average cost of capital : Jack's Construction Co. has 100,000 bonds outstanding that are selling at par value. The bonds yield 9.7 percent. The company also has 4.2 million shares of common stock outstanding. The stock has a beta of 1.4 and sells for $20 a share. The U.S. Tre..

What is the value of the common stock : If a firm pays a $2 dividend and that is expected to remain constant, what is the value of the common stock, if the firm’s required rate of return is 16%?

Process of dutch auction method : Suppose Google wanted to go ahead and chose to use the "Dutch auction method" to sell its shares, please describe your understanding of the auction process and discuss how it works.

Calculate the net profit margin and return on assets : Quinn Corporation produces $2 million in profits with $28 million in sales. It has total assets of $15 million. Calculate the net profit margin and return on assets (ROA)?

User Account

All Pages