Reference no: EM133689635 , Length: word count:1500

Social Media Analytics

Report: Influencers and Social Media Markers

Students are to write a 1,500-word report about Influencers and Social Media Markers.

Case Study: Fitzroy Victoria Bowling & Sports Club

Description:

You are the Digital Marketing Officer in charge of picking a social media influencer to lead an extensive campaign as the face of your organisation, which will be assigned to you by your facilitator.

As part of your research and decision-making process, you must gather and analyse various social media data, which can include (this list is not exhaustive):
Follower reach
Audience type (real people, influencers, and non-engaged)
Demographics

Likes-to-comments ratio
Brand mentions
Engagement rates
Competitors' use of influencers

Assessment Instructions
You have been asked to write a report on your chosen influencer for the organisation assigned to you, the criteria you used in selecting this influencer, and a back-up influencer to approach in case you are not able to reach a negotiated agreement with your first-choice influencer.

Your report should include the following:

Executive summary

What criteria were used, and why these specifically, in determining whom to consider approaching to become an influencer for the organisation assigned to you

What social media data were accessed and analysed that led to your selection of influencer

What activities your choice of influencer will engage in as part of your organisation's marketing plan

Reasons why your first choice might not be available or interested in serving as influencer for your organisation

If your first-choice influencer is not available or interested, your selection of a back-up influencer to approach instead
At least ten references in Harvard format

Video recording:
By the end of Week 8, you should record a 2-minute video discussing:
What progress you have made so far on your written report
The name of at least one specific candidate influencer being considered, and why this person is being considered (this candidate influencer does not necessarily have to be your final selection in your written report)
What hurdles are still to be overcome in completing the report, providing at least two specific examples from your report draft to illustrate this
Do not use any slides to accompany your oral delivery in the video; just speak directly to the camera.