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Renault-volvo alliance
Following the french election in march 1993, the CEOs of volvo and renault needed to consider what modifications to their strategic alliance might be suggested by Renauls's impending Privatiazation. Was this the time to merge? What benefits would merger bring that were not already embodied in the alliance? How might a merger transform the alliance? If a merger was appropriate, then when should it be implemented? What controlling interests should the french and swedish sides have?
Explain what does the evolution of Coke's strategy tell you about the convergence of consumer tastes and preference in today's global economy?
llustrate what would its share of marketing effort (share of voice) have to be in order to achieve which growth? This is an example of illustrate what type of budgeting?
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Explain What would have been the total cost of underwriting assuming other expense, legal, auditing, and distribution costs was $1.3 million
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