Reluctant to cooperate for the reason that they must perform

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In administered distribution systems and retailers
Answer are reluctant to cooperate for the reason that they must perform many marketing functions for an uncertain payment.
1) Receive a great deal of marketing help from producers.
2) Are really subsidiaries of a manufacturer?
3) Sign a contract agreeing to cooperate with wholesalers in the channel of distribution.

Reference no: EM1375545

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