Relevant shareholders-customers-stockholders and vendors

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Reference no: EM131117236

You have been hired by a regional supermarket chain as the candy and snack buyer. Your shelves are dominated with products by national firms, like Wrigley’s and Nabisco. The supermarket chain imposes a substantial slotting fee to allow new items to be added to their stock selection. Management reasons that it costs a lot to add and delete items, and besides, these slotting fees are a good source of revenue. A small, minority-operated, local firm produces several potentially interesting snack crackers and a line of gummy candy, all with natural ingredients, vitamins, reduced sugar, and a competitive price – and they also happen to taste great. You’d love to give the firm a chance, but the local firm's managers claim that your slotting fee is too high. Should your firm charge slotting fees? Are slotting fees fair to the relevant shareholders – customers, stockholders and vendors?

Reference no: EM131117236

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