Relevant criteria for determining competitive positions

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Reference no: EM132121213

Questions for Strategic Marketing:

1. Following is a primer on the model, which you have probably seen in other courses. After you refresh your memory, give us an example of a product/market match that you believe has been the result of one of these strategies. For example, Coke Zero is a product development strategy to further penetrate the male market for diet cola products (increase the product range) as identified in the lower right-hand side of the model.

2. What are relevant criteria for determining competitive positions? There are many possible criteria and they won't always be the same for every product category. Just mention one and why it is a relevant criteria and perhaps some ideas of how to find it, how easy or difficult it is to find, etc.

Reference no: EM132121213

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