Relevant corporate culture and organizational structure

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Reference no: EM133165372

Situation Analysis for Under Armour company

Internal environment

Description of the company, including current marketing strategies and performance

Description of current and anticipated resources (e.g., financial, human, experience, relationships, patents, trademarks)

Description of relevant corporate culture and organizational structure

Customer environment

Who are the current and potential customers (target market analysis)?

What do customers do with the products/services (and what benefits are received)?

Where and when do customers want to purchase the products (e.g., distribution channels, seasonal effects, situational factors)?

Why do customers buy the products, and why do others not buy the products?

Industry/Competitive environment

Description of characteristics of the industry (e.g., number and types of competitors, type of industry, entry/exit barriers, regulations, competitive intensity, supply/distribution limitations)

Analysis of competition, including direct competitors, indirect/substitute competitors, and potential competitors

External marketing environment (STEP N)

Social/cultural/demographic trends that could affect the company

Technological trends/innovations that could affect the company

Economic trends that could affect the company

Political/legal issues or laws that could affect the company

Natural environment aspects (e.g., climate, weather events, natural resource access) that could affect the company

Reference no: EM133165372

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