Relevance of the stp model in international marketing

Assignment Help Marketing Management

Reference no: EM133138484 , Length: word count:2000

International Marketing

Assignments question:

Question 1: No single marketing mix can satisfy everyone. Separate marketing mixes should be used for different market segments, especially when it comes to the context of international marketing. This calls for market segmentation, targeting and positioning (STP), as hailed by Kotler and Armstrong (2009:197), to identify and focus on a part or different parts of the market.

In line with the abov, discuss the relevance of the STP Model in International Marketing.

Question 2: Marketing always exists in an environment shaped by culture. Organisations that intend to market products and/or services in different countries have to be sensitive to the cultural factors at work in their target markets. Even cultural differences between different countries or between different regions in the same country seem small, marketers who ignore them risk failure in implementing their marketing programmes.

Using relevant examples, discuss how an understanding of culture and cultural considerations in the marketing approach could help the marketer achieve success at international level.

Reference no: EM133138484

Questions Cloud

Developing job designs that companies can embrace : In the module you have read the story of Gerami's First Job and you have learned different approaches to developing job designs that companies can embrace.

Explain the headcount and full-time equivalency : Your company has 30 employees. 26 employees have full-time positions (40 hours per week), and 4 employees have part-time positions.

How much will be reported as income from ordinary activities : The income tax rate is 30%. How much will be reported as income from ordinary activities of the discontinued segment, net of tax, for the year 2022

Develop an implementation plan for success : Describe in your own words, How a company merger of two struggling companies can benefit as one.

Relevance of the stp model in international marketing : Discuss the relevance of the STP Model in International Marketing - how an understanding of culture and cultural considerations in the marketing approach

How you would go about aligning a labor relations strategy : Describe how you would go about aligning a labor relations strategy to any organization for each of the following competitive strategies - low-cost leadership,

Human capital and social capital : How do strategic leaders manage their firm's resource portfolio effectively to exploit its core competencies and leverage its human capital and social capital

Compute the income before income taxes for the year : During its first year of operations Anderson manufactured 50,000 units and sold 45,000. Compute the income before income taxes for the year

Describe give government-mandated benefits : Describe give government-mandated benefits

User Account

All Pages